Joalharia do Carmo — R. do Carmo
Brief
Interior design project for the first floor of Joalharia do Carmo, on Rua do Carmo in Lisbon. The brief called for a private sales area dedicated to fine and exclusive jewellery pieces, setting it apart from the main shop’s style. The studio’s work ranged from initial concept to the full selection of finishes, marking the starting point of the brand’s new visual identity.
A saturated palette and rich materials. The space unfolds in two adjoining areas: the canopy — intimate and sensory, designed for quiet contemplation of the pieces — and the sales desk that supports the transaction. The sales area adopts a more exuberant and striking tone, while the canopy introduces a contemplative pause.
Elements and materials
Silk tent designed and fabricated by the studio as the centrepiece of the space. Fabric-upholstered walls echo the ceiling. A built-in desk integrates the sales function. Rich materials — sumptuous textiles and carefully detailed finishes — reinforce the fine jewellery identity and set the stage for the brand’s new design language.
