{"id":2741,"date":"2026-06-01T15:26:56","date_gmt":"2026-06-01T15:26:56","guid":{"rendered":"https:\/\/www.parinteriordesign.com\/joalharia-do-carmo-rua-das-flores\/"},"modified":"2026-08-03T11:28:19","modified_gmt":"2026-08-03T11:28:19","slug":"joalharia-do-carmo-rua-das-flores","status":"publish","type":"page","link":"https:\/\/www.parinteriordesign.com\/en\/projetos\/joalharia-do-carmo-rua-das-flores\/","title":{"rendered":"Joalharia do Carmo \u2014 Rua das Flores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2741\" class=\"elementor elementor-2741 elementor-2079\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2dc3fd par-project-grid-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2dc3fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c360333\" data-id=\"c360333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1159874 par-project-title elementor-widget elementor-widget-heading\" data-id=\"1159874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Joalharia do Carmo \u2014 Rua das Flores<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ea0c9 elementor-widget elementor-widget-html\" data-id=\"c0ea0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"par-project-tag\">Porto \u00b7 Retail<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc2d50 par-project-section-label elementor-widget elementor-widget-heading\" data-id=\"3fc2d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brief<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b841b par-project-text elementor-widget elementor-widget-text-editor\" data-id=\"01b841b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Interior design project for Joalharia do Carmo in the historic centre of Porto. The project stems from the challenge of deconstructing the closed and intimidating world of a jewellery shop and reinventing it as a magical territory of discovery and emotion.<\/p>\n<p>The shop presents itself as a sensory circuit, without a fixed route, where the art of filigree is revealed in multiple expressions \u2014 from the most traditional component to contemporary reinvention. We were challenged to make filigree a living language, capable of engaging with the present.<\/p>\n<p>A space of 130 m\u00b2 within a narrow and deep structure, a determining condition in defining the concept. Instead of revealing everything immediately, we proposed a gradual, almost cinematic discovery.<\/p>\n<p>Access to the commercial area is through a portico that sets the tone for the project: layered, overlapping colour with strong saturation. <\/p>\n<p>Under a tent-shaped silk ceiling, which descends to the walls throughout the shop, the space is divided into four acts that the visitor can explore in any order they prefer: the Viana Hearts in a pop register, the Elements of Nature in a garden of oversized flowers, Innovation and Capsule Collections in a central capsule, and High Jewellery in an intimate setting of noble materials and warm tones.<\/p>\n<p>Each zone reveals a distinct experience \u2014 visual, tactile, and emotional \u2014 and this sequence of stimuli creates rhythm, curiosity, and movement. Nothing is obvious at first glance: the experience unfolds slowly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8f1a8 par-project-section-label elementor-widget elementor-widget-heading\" data-id=\"3c8f1a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elements and materials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de09e3 par-project-text elementor-widget elementor-widget-text-editor\" data-id=\"0de09e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Furniture designed by the studio and the shop&#8217;s visual identity developed in-house, including all illustrations within the space. Fabrics and coverings carefully selected for their scenographic quality \u2014 Barreiros e Barreiros, Pierre Frey, Elitis, Zimmer silks \u2014 to support the scale, colour, and texture required by the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e4d767b\" data-id=\"e4d767b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4e0def elementor-widget elementor-widget-html\" data-id=\"a4e0def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<aside class=\"par-project-meta\"><dl><dt>Location<\/dt><dd>Rua das Flores, Porto<\/dd><dt>Typology<\/dt><dd>Retail \u00b7 Jewellery<\/dd><dt>Year<\/dt><dd>2025<\/dd><dt>Intervention area<\/dt><dd>130 m\u00b2<\/dd><dt>Client<\/dt><dd>Grupo Valor do Tempo<\/dd><dt>Scope<\/dt><dd>Project management<br\/>Site supervision<br\/>Technical furniture design<br\/>Selection of materials and equipment<\/dd><dt>Photography<\/dt><dd>Bardo Creative Ground<\/dd><\/dl><\/aside>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5xpbt8nz par-gallery-section par-mw-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5xpbt8nz\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-jghlxcgy par-mw-grid\" data-id=\"jghlxcgy\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cg75rffw elementor-widget elementor-widget-image\" data-id=\"cg75rffw\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1706\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-01.jpg\" class=\"attachment-full size-full wp-image-2238\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6vcotub2 elementor-widget elementor-widget-image\" data-id=\"6vcotub2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-02.jpg\" class=\"attachment-full size-full wp-image-2239\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-zqsl9m5z elementor-widget elementor-widget-image\" data-id=\"zqsl9m5z\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-03.jpg\" class=\"attachment-full size-full wp-image-2240\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ehi6e71d elementor-widget elementor-widget-image\" data-id=\"ehi6e71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-04.jpg\" class=\"attachment-full size-full wp-image-2241\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aqdi1xur elementor-widget elementor-widget-image\" data-id=\"aqdi1xur\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-05.jpg\" class=\"attachment-full size-full wp-image-2242\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edain3er elementor-widget elementor-widget-image\" data-id=\"edain3er\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-06.jpg\" class=\"attachment-full size-full wp-image-2243\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8halon6g elementor-widget elementor-widget-image\" data-id=\"8halon6g\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-07.jpg\" class=\"attachment-full size-full wp-image-2244\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8z1pqp5 elementor-widget elementor-widget-image\" data-id=\"e8z1pqp5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-08.jpg\" class=\"attachment-full size-full wp-image-2245\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2hjl4awo elementor-widget elementor-widget-image\" data-id=\"2hjl4awo\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-09.jpg\" class=\"attachment-full size-full wp-image-2246\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-jhb9b3t0 elementor-widget elementor-widget-image\" data-id=\"jhb9b3t0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-10.jpg\" class=\"attachment-full size-full wp-image-2247\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mftyzlpp elementor-widget elementor-widget-image\" data-id=\"mftyzlpp\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.parinteriordesign.com\/wp-content\/uploads\/2026\/05\/joalharia-rua-das-flores-11.jpg\" class=\"attachment-full size-full wp-image-2248\" alt=\"Joalharia do Carmo \u2014 Rua das Flores, Porto \u2014 PAR Interior Design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2478930 par-project-footer-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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centre of Porto. The project stems from the challenge of deconstructing the closed and intimidating world of a jewellery shop and reinventing it as a magical territory of discovery and emotion. The shop presents [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":2805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2741","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joalharia do Carmo, Rua das Flores | PAR Interior Design<\/title>\n<meta name=\"description\" content=\"Interior design project for Joalharia do Carmo, on Rua das Flores, in the historic centre of Porto, by PAR studio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parinteriordesign.com\/en\/projetos\/joalharia-do-carmo-rua-das-flores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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