{"id":2079,"date":"2026-06-01T15:26:56","date_gmt":"2026-06-01T15:26:56","guid":{"rendered":"https:\/\/www.parinteriordesign.com\/projetos\/joalharia-do-carmo-flores\/"},"modified":"2026-06-11T15:01:29","modified_gmt":"2026-06-11T15:01:29","slug":"joalharia-do-carmo-flores","status":"publish","type":"page","link":"https:\/\/www.parinteriordesign.com\/en\/projetos\/joalharia-do-carmo-flores\/","title":{"rendered":"Joalharia do Carmo \u2014 Rua das Flores"},"content":{"rendered":"
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Joalharia do Carmo \u2014 Rua das Flores<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Porto \u00b7 Retail<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Brief<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Projeto de design de interiores para Joalharia do Carmo no centro hist\u00f3rico do Porto. Projeto parte do desafio de desconstruir o universo fechado e intimidante de uma joalharia e reinvent\u00e1-lo como territ\u00f3rio m\u00e1gico de descoberta e emo\u00e7\u00e3o.<\/p>\n

The shop is conceived as a sensorial circuit with no prescribed route, where filigree is revealed in many registers \u2014 from the most traditional craft to its contemporary reinvention. The aim was to treat filigree as a living language, fluent in the present.<\/p>\n

Espa\u00e7o com 130 m\u00b2 num corpo estreito e profundo, condi\u00e7\u00e3o determinante na defini\u00e7\u00e3o do conceito. Em vez de revelar tudo de imediato, propusemos uma descoberta gradual, quase cinematogr\u00e1fica.<\/p>\n

O acesso \u00e0 zona comercial faz-se atrav\u00e9s de um p\u00f3rtico que d\u00e1 o mote ao projeto: trabalho crom\u00e1tico em camadas e sobreposi\u00e7\u00f5es, com forte satura\u00e7\u00e3o.\u00a0<\/p>\n

Beneath a silk ceiling stitched as a tent and folded down across the walls, the shop opens into four acts that the visitor can read in any order: the Cora\u00e7\u00f5es de Viana in pop register; Elementos da Natureza, an oversized flower garden; Inova\u00e7\u00e3o e Cole\u00e7\u00f5es C\u00e1psula, held inside a central capsule; and Alta Joalharia, in an intimate setting of fine materials and warm tones.<\/p>\n

Each zone reads as a distinct experience \u2014 visual, tactile, emotional \u2014 and that sequence builds rhythm, curiosity and movement. Nothing announces itself immediately: the project reveals itself slowly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Elements and materials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Furniture designed in-house; the store's visual identity, including every illustration, developed by the studio. Fabrics and finishes curated with a scenographer's eye \u2014 Barreiros e Barreiros, Pierre Frey, Elitis, Zimmer silks \u2014 chosen to hold the scale, colour and texture the project asked for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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