Joalharia do Carmo
Óbidos · Retail
Brief
Jewellery store in Óbidos, organised in two moments: an entrance area with a playful character, marked by a carousel, and the retail area for display and sale. The route reverses the convention of jewellery retail — the playful register precedes the display.
Palette and progression
Two chromatic acts. Entrance: a saturated palette of yellow, blue and red, framing the carousel. Retail area: a softened palette — bege, pearl grey and natural wood — as a neutral background for the pieces.
Elements and materials
Carousel at the entrance — central piece of the vestibule, designed and hand-painted by Will in wood — as a signage and welcome element. Display furniture in lacquered MDF, with extra-clear tempered glass tops.
